- 15%of Google searches every day are new, never searched beforeSource: Google, 2024
- 27.6%average click-through rate of the first organic result on GoogleSource: Backlinko, 2023
- 2B+monthly users see Google AI OverviewsSource: Alphabet Q2 earnings, 2025
- 0.63%of Google searchers click a result on the second pageSource: Backlinko, 2023
What is marketing localisation?
Marketing localisation is adapting marketing content for a specific language and culture. It goes beyond translation to adjust tone, examples, idioms, imagery, units, dates, and calls to action, and includes multilingual SEO so localised pages rank for the searches people use in that language.
A literal translation can sound awkward or even offensive. Search terms also differ between languages, so translated pages often miss what people actually search.
We work with native speakers who understand marketing, and pair translation with local keyword research.
Our approach to translation and localisation
Every translation and localisation engagement at Hudace rests on three principles.
- 01
Research
Topics chosen from real search demand and the questions buyers ask sales.
- 02
Expertise
Your specialists’ knowledge, written clearly and accurately.
- 03
Distribution
Every piece published, linked, and promoted where buyers will see it.
Signs you need translation and localisation
- You are entering a new language market.
- Your Arabic or Hindi pages read like machine translation.
- Translated pages do not rank.
- Ads in other languages underperform.
- You need consistent terminology across languages.
What our translation and localisation service includes
Website localisation
Your site, native in each language.
- Page translation and adaptation
- Right-to-left layout support
- hreflang setup
- Local formats and units
Multilingual SEO
Rank in every language.
- Local keyword research
- Localised titles and meta
- Language-specific content
- Search Console setup per language
Ad and social localisation
Campaigns that land locally.
- Ad copy adaptation
- Social captions
- Creative text adaptation
- Cultural review
Document translation
Marketing and sales materials.
- Brochures and decks
- Product descriptions
- Case studies
- Email campaigns
Video localisation
Video in more languages.
- Subtitles
- Voiceover
- AI-assisted dubbing
- On-screen text
Terminology management
Consistent language everywhere.
- Glossaries
- Style guides per language
- Translation memory
- Review workflows
Our translation and localisation process
- 01
Scope
Languages, content, and markets.
- 02
Glossary
Key terms and style agreed.
- 03
Translate and adapt
Native linguists localise content.
- 04
Review
Second linguist and cultural review.
- 05
Optimise
Local SEO and formatting.
- 06
Publish
Upload and quality check in context.
What you get every month
- Glossary and style guide
- Localised content
- Multilingual SEO setup
- Subtitles and voiceovers
- Reviewed files
- In-context QA
Platforms and tools we use
How we measure results
Every engagement starts with agreed targets. Each month you get a report and a call covering:
- Organic traffic per language
- Conversion rate per language
- Ad performance per language
- Review error rate
- Turnaround time
How much does translation and localisation cost?
Priced by word count, language pair, and service level, or as a project fee.
What affects the price
- Language pairs
- Word count
- Localisation depth
- SEO and upload
Ways to work with us
Per-word translation
For documents and pages.
Localisation project
Full website or campaign localisation.
Why choose Hudace for translation and localisation
Native linguists
Content that reads naturally.
Marketing focus
Persuasion, not just accuracy.
Multilingual SEO
Local keyword research included.
Arabic expertise
Right-to-left layouts done properly.
Industries we serve
Sports and fitness
Clubs, academies, gyms, and sports brands growing fans, members, and sponsors.
Beauty and cosmetics
Skincare, makeup, salons, and clinics launching products and filling bookings.
Ecommerce and retail
Online stores and retailers growing revenue per visitor and repeat orders.
Events and entertainment
Concerts, conferences, and venues selling tickets before the doors open.
Esports and gaming
Teams, tournaments, and studios building audiences and sponsor value.
Real estate
Developers, brokers, and holiday homes turning listings into real enquiries.
Education
Schools, universities, and training providers filling every intake.
Professional services
Law firms, clinics, physiotherapy, and consultancies winning local clients.
We work with brands in Qatar, the United Arab Emirates, Saudi Arabia, and India, in English and Arabic. See our digital marketing agency in Qatar and digital marketing agency in Dubai pages.
Frequently asked questions
Which languages do you cover?
Arabic, English, Hindi, and other Indian languages, with additional languages through vetted partner linguists.
Is this machine translation?
AI tools may assist, but native linguists translate, adapt, and review everything.
What is the difference between translation and localisation?
Translation converts words. Localisation adapts meaning, culture, and examples so content feels native.
Can you localise our website for SEO?
Yes, including local keyword research, hreflang, and localised metadata.
Do you handle right-to-left layouts for Arabic?
Yes. Our web team builds and tests RTL layouts.
Can you subtitle or dub videos?
Yes, with subtitles, voiceovers, and AI-assisted dubbing.
