- 70.22%average documented online shopping cart abandonment rateSource: Baymard Institute, 2025
- 35.26%average conversion lift available from better checkout designSource: Baymard Institute, 2025
- 0.63%of Google searchers click a result on the second pageSource: Backlinko, 2023
- 53%of mobile visits are abandoned if a page takes over 3 seconds to loadSource: Google, 2016
What is ecommerce SEO?
Ecommerce SEO is search engine optimisation for online stores. It focuses on ranking category and product pages for buying searches, using product schema for rich results, managing faceted navigation and duplicate URLs, improving site speed, and writing content that helps shoppers choose.
Online stores create SEO problems ordinary sites do not: thousands of similar product pages, filters that generate endless URLs, and thin manufacturer descriptions copied across the web.
We fix the structure, then build category pages that target real buying searches and product pages that earn rich results and convert.
Our approach to ecommerce SEO
Every ecommerce SEO engagement at Hudace rests on three principles.
- 01
Research
Analytics, recordings, and user feedback show where and why visitors drop off.
- 02
Experiment
Controlled tests prove which changes lift conversions.
- 03
Roll out
Winning changes go live permanently and the learning compounds.
Signs you need ecommerce SEO
- Category pages do not rank for your main product searches.
- Product descriptions are copied from manufacturers.
- Filters create thousands of duplicate URLs.
- Out-of-stock products leave dead pages.
- Most sales depend on paid ads.
What our ecommerce SEO service includes
Category page SEO
The pages that win most buying searches.
- Keyword mapping by category
- Helpful category copy
- Internal links and filters
- Title and heading optimisation
Product page SEO
Product pages that rank and convert.
- Unique product descriptions
- Product, Offer, and Review schema
- Image optimisation
- FAQs and specifications
Faceted navigation
Filters that help shoppers without wasting crawl.
- Indexable versus non-indexable filters
- Canonical rules
- Parameter handling
- Crawl budget control
Site structure
A store search engines can understand.
- Category hierarchy
- Breadcrumbs
- Pagination
- Out-of-stock and discontinued handling
Merchant listings
Visibility in shopping results.
- Google Merchant Center feeds
- Free product listings
- Price and availability accuracy
- Product structured data
Content that sells
Guides that capture research searches.
- Buying guides
- Comparison pages
- How-to content
- Seasonal content
Our ecommerce SEO process
- 01
Store audit
Structure, indexing, speed, and content review.
- 02
Keyword map
Buying searches mapped to categories and products.
- 03
Fix structure
Filters, canonicals, and duplicates resolved.
- 04
Optimise pages
Categories first, then top products.
- 05
Content
Guides and comparisons that feed category pages.
- 06
Report
Organic revenue, rankings, and traffic monthly.
What you get every month
- Store SEO audit
- Category keyword map
- Optimised category pages
- Product schema
- Buying guides
- Monthly revenue report
Platforms and tools we use
How we measure results
Every engagement starts with agreed targets. Each month you get a report and a call covering:
- Organic revenue
- Category rankings
- Organic conversion rate
- Product rich results
- Organic share of sales
How much does ecommerce SEO cost?
A monthly retainer based on catalogue size and competition.
What affects the price
- Number of categories and products
- Platform
- Content volume
- Technical fixes needed
Ways to work with us
Ecommerce SEO retainer
Ongoing structure, content, and optimisation.
Store audit
A full audit with a prioritised plan.
Why choose Hudace for ecommerce SEO
Revenue focused
We report organic sales, not just traffic.
Platform experience
Shopify, WooCommerce, and custom stores.
Developers in-house
Structural fixes implemented, not just suggested.
Creative support
Product photography and video from the same team.
Industries we serve
Sports and fitness
Clubs, academies, gyms, and sports brands growing fans, members, and sponsors.
Beauty and cosmetics
Skincare, makeup, salons, and clinics launching products and filling bookings.
Ecommerce and retail
Online stores and retailers growing revenue per visitor and repeat orders.
Events and entertainment
Concerts, conferences, and venues selling tickets before the doors open.
Esports and gaming
Teams, tournaments, and studios building audiences and sponsor value.
Real estate
Developers, brokers, and holiday homes turning listings into real enquiries.
Education
Schools, universities, and training providers filling every intake.
Professional services
Law firms, clinics, physiotherapy, and consultancies winning local clients.
We work with brands in Qatar, the United Arab Emirates, Saudi Arabia, and India, in English and Arabic. See our digital marketing agency in Qatar and digital marketing agency in Dubai pages.
Frequently asked questions
Should I optimise category or product pages first?
Usually category pages, because they target broader buying searches and pass authority to products. Top-selling products come next.
Can I use manufacturer product descriptions?
You can, but they appear on many sites, so they rarely rank. Unique descriptions for important products perform better.
How do you handle out-of-stock products?
Temporarily out-of-stock products stay live with clear availability. Permanently discontinued products redirect to the closest alternative or category.
Does ecommerce SEO work on Shopify?
Yes. Shopify has some fixed URL rules, but categories, products, content, schema, and speed can all be optimised.
How long until we see more organic sales?
Structural fixes can help within weeks. Category rankings usually grow over 3 to 6 months.
Do you help with Google Shopping?
Yes. We set up Merchant Center feeds for free listings and work with our PPC team on Shopping ads.
