- 5.79Bsocial media user identities worldwideSource: DataReportal, 2026
- 69.9%of the world population uses social mediaSource: DataReportal, 2026
- 63%of consumers prefer a short video to learn about a productSource: Wyzowl, 2026
- 91%of businesses use video as a marketing toolSource: Wyzowl, 2026
What is Facebook advertising?
Facebook advertising is paid advertising on Facebook through Meta Ads Manager, which can also deliver ads across Instagram, Messenger, and the Audience Network. Advertisers choose an objective, an audience, a budget, and creative, and Meta's system delivers ads to the people most likely to take that action.
Meta's delivery system rewards strong creative and accurate conversion data more than complex audience settings.
We focus on what moves results: tracking through the Conversions API, a steady pipeline of tested creative, and offers people want.
Our approach to Facebook advertising
Every Facebook advertising engagement at Hudace rests on three principles.
- 01
Strategy
The right platforms, audiences, and content pillars for your goals.
- 02
Creative
Native-feeling video and posts made for how people use each platform.
- 03
Community
Every comment and message answered, so attention turns into trust and enquiries.
Signs you need Facebook advertising
- Boosted posts are your only Facebook ads.
- Your cost per lead keeps rising.
- Tracking was affected by privacy changes.
- You run the same ads for months.
- You are not retargeting site visitors.
What our Facebook advertising service includes
Campaign strategy
Objectives, audiences, and budgets planned around your goals.
- Funnel and objective selection
- Audience strategy
- Budget and bidding plan
- Testing roadmap
Ad formats
The Facebook formats that suit your offer.
- Image and carousel ads
- Video and Reels ads
- Lead form ads
- Messenger and WhatsApp click ads
Targeting
Reaching the right people on Facebook.
- Broad targeting with strong creative
- Custom audiences from site and CRM
- Lookalike audiences
- Location and language targeting
Creative production
Ads designed for how people use Facebook.
- Copywriting and hooks
- Static and video creative
- Variations for testing
- Platform-native styling
Tracking setup
Measure results beyond clicks.
- Pixel or tag installation
- Conversion events
- Server-side tracking where supported
- CRM and offline conversions
Optimisation and reporting
Continuous improvement, clearly reported.
- Weekly optimisation
- Creative refresh
- Audience and budget shifts
- Monthly performance report
Our Facebook advertising process
- 01
Audit
We review any existing Facebook account and tracking.
- 02
Plan
Objectives, audiences, and budget.
- 03
Create
Ads and landing pages built for Facebook.
- 04
Launch
Campaigns go live with tracking verified.
- 05
Optimise
Weekly testing of audiences and creative.
- 06
Report
Results and next steps every month.
What you get every month
- Campaign strategy
- Ad creative and copy
- Tracking setup
- Weekly optimisation
- Creative tests
- Monthly report
Platforms and tools we use
How we measure results
Every engagement starts with agreed targets. Each month you get a report and a call covering:
- Cost per lead or purchase
- Return on ad spend
- Click-through rate
- Conversion rate
- Frequency and reach
How much does Facebook advertising cost?
A monthly management fee plus your ad budget, which you pay directly to Facebook.
What affects the price
- Monthly ad spend
- Number of campaigns
- Creative volume
- Markets and languages
Ways to work with us
Monthly management
Ongoing campaigns, creative, and optimisation.
Setup and launch
Account, tracking, and first campaigns built.
Why choose Hudace for Facebook advertising
Creative in-house
Our team makes and tests the ads.
Measured on results
Optimised to leads and sales, not likes.
Your account
Ad accounts stay in your name.
Bilingual
English and Arabic campaigns, plus Indian languages.
Industries we serve
Sports and fitness
Clubs, academies, gyms, and sports brands growing fans, members, and sponsors.
Beauty and cosmetics
Skincare, makeup, salons, and clinics launching products and filling bookings.
Ecommerce and retail
Online stores and retailers growing revenue per visitor and repeat orders.
Events and entertainment
Concerts, conferences, and venues selling tickets before the doors open.
Esports and gaming
Teams, tournaments, and studios building audiences and sponsor value.
Real estate
Developers, brokers, and holiday homes turning listings into real enquiries.
Education
Schools, universities, and training providers filling every intake.
Professional services
Law firms, clinics, physiotherapy, and consultancies winning local clients.
We work with brands in Qatar, the United Arab Emirates, Saudi Arabia, and India, in English and Arabic. See our digital marketing agency in Qatar and digital marketing agency in Dubai pages.
Frequently asked questions
How much does Facebook advertising cost?
You set the ad budget and pay Facebook directly. Our management fee depends on spend, campaigns, and creative needs. We recommend a starting budget in your proposal.
Are Facebook ads still effective?
Yes. Meta's ad system remains one of the most effective channels for both consumer and many B2B businesses.
What is the Conversions API?
A server-side connection that sends conversion data to Meta directly, improving tracking accuracy when browser tracking is limited.
Do you create the ads?
Yes. We write, design, and edit the ads, and test new variations regularly.
Do I keep ownership of the ad account?
Yes. The account stays in your name and you keep admin access.
