- 15%of Google searches every day are new, never searched beforeSource: Google, 2024
- 27.6%average click-through rate of the first organic result on GoogleSource: Backlinko, 2023
- 2B+monthly users see Google AI OverviewsSource: Alphabet Q2 earnings, 2025
- 0.63%of Google searchers click a result on the second pageSource: Backlinko, 2023
What are copywriting services?
Copywriting services write persuasive text for marketing and sales: website pages, landing pages, advertisements, emails, product descriptions, video scripts, brochures, and sales decks. Good copy is clear, specific, and focused on the reader's needs, and it leads to a defined action.
Most business copy talks about the company. Copy that converts talks about the customer: their problem, the outcome they want, and why you are the safest choice.
We research your customers and offer first, then write in your voice, with clear calls to action.
Our approach to copywriting
Every copywriting engagement at Hudace rests on three principles.
- 01
Research
Topics chosen from real search demand and the questions buyers ask sales.
- 02
Expertise
Your specialists’ knowledge, written clearly and accurately.
- 03
Distribution
Every piece published, linked, and promoted where buyers will see it.
Signs you need copywriting
- Your website copy is generic.
- Visitors do not understand what you do in seconds.
- Ads get clicks but no conversions.
- Your team struggles to write marketing copy.
- You are launching a new website or campaign.
What our copywriting service includes
Website copy
Pages that explain and convert.
- Home and about pages
- Service and product pages
- Calls to action
- SEO alignment
Landing pages
One page, one goal.
- Headline and offer
- Benefits and proof
- Objection handling
- Form copy
Ad copy
Short words that work hard.
- Search ad copy
- Social ad copy
- Variations for testing
- Display and video copy
Email copy
Emails people open and act on.
- Subject lines
- Campaign emails
- Automated flows
- Sales sequences
Scripts
Words for video and audio.
- Ad scripts
- Explainer scripts
- Reel scripts
- Voiceover scripts
Sales materials
Copy for your sales team.
- Brochures
- Sales decks
- Case studies
- Proposals
Our copywriting process
- 01
Brief
Goals, audience, and offer.
- 02
Research
Customers, competitors, and voice.
- 03
Draft
First draft with options.
- 04
Review
Your feedback.
- 05
Refine
Final edits.
- 06
Deliver
Ready-to-use copy.
What you get every month
- Copy brief
- First drafts
- Revisions
- Final copy
- Headline and CTA options
- Tone of voice notes
Platforms and tools we use
How we measure results
Every engagement starts with agreed targets. Each month you get a report and a call covering:
- Conversion rate
- Click-through rate
- Email open and click rate
- Time on page
- Lead quality
How much does copywriting cost?
Priced per project or page, or as a monthly retainer.
What affects the price
- Number of pages or pieces
- Research needed
- Languages
- Revisions
Ways to work with us
Website copy project
Copy for a full website.
Monthly copywriting
Ongoing ads, emails, and pages.
Why choose Hudace for copywriting
Customer-first
Copy about outcomes, not features.
Bilingual
English and Arabic copywriters.
Performance aware
Copy tested in real campaigns.
Your voice
Consistent with your brand.
Industries we serve
Sports and fitness
Clubs, academies, gyms, and sports brands growing fans, members, and sponsors.
Beauty and cosmetics
Skincare, makeup, salons, and clinics launching products and filling bookings.
Ecommerce and retail
Online stores and retailers growing revenue per visitor and repeat orders.
Events and entertainment
Concerts, conferences, and venues selling tickets before the doors open.
Esports and gaming
Teams, tournaments, and studios building audiences and sponsor value.
Real estate
Developers, brokers, and holiday homes turning listings into real enquiries.
Education
Schools, universities, and training providers filling every intake.
Professional services
Law firms, clinics, physiotherapy, and consultancies winning local clients.
We work with brands in Qatar, the United Arab Emirates, Saudi Arabia, and India, in English and Arabic. See our digital marketing agency in Qatar and digital marketing agency in Dubai pages.
Frequently asked questions
What is the difference between copywriting and content writing?
Copywriting persuades readers to take an action. Content writing informs and educates, often to attract search traffic. Many pages need both.
Do you write in Arabic?
Yes. We write original Arabic copy, not just translations.
How many revisions are included?
Revisions are agreed in your proposal, usually two rounds per piece.
Can you match our brand voice?
Yes. We study your existing materials or help define your voice.
Do you write SEO copy?
Yes. Our copywriters work with our SEO team on keywords and structure.
How fast can you deliver?
Short pieces such as ads often take days; full websites take a few weeks.
