- 70.22%average documented online shopping cart abandonment rateSource: Baymard Institute, 2025
- 35.26%average conversion lift available from better checkout designSource: Baymard Institute, 2025
- 0.63%of Google searchers click a result on the second pageSource: Backlinko, 2023
- 53%of mobile visits are abandoned if a page takes over 3 seconds to loadSource: Google, 2016
What is ecommerce PPC?
Ecommerce PPC is pay-per-click advertising for online stores. It uses product feeds to run Google Shopping, Performance Max, and social catalogue ads, plus search and retargeting campaigns, with bidding and budgets set around return on ad spend and product margins.
The product feed is the foundation of ecommerce ads. Poor titles, missing attributes, or wrong prices quietly limit every campaign.
We optimise the feed, segment products by margin and performance, and bid to targets that make each sale profitable.
Our approach to ecommerce PPC
Every ecommerce PPC engagement at Hudace rests on three principles.
- 01
Research
Analytics, recordings, and user feedback show where and why visitors drop off.
- 02
Experiment
Controlled tests prove which changes lift conversions.
- 03
Roll out
Winning changes go live permanently and the learning compounds.
Signs you need ecommerce PPC
- ROAS looks good but profit does not.
- Best-selling products get little ad spend.
- Your product feed has errors or weak titles.
- Retargeting is not set up.
- Ad costs rise during peak seasons.
What our ecommerce PPC service includes
Feed optimisation
Better data, better ads.
- Titles and descriptions
- Attributes and categories
- Images and pricing
- Supplemental feeds
Shopping and Performance Max
Google campaigns built around products.
- Product segmentation
- Margin-based ROAS targets
- Brand and generic separation
- Asset groups
Meta and social catalogue ads
Products in feeds and stories.
- Catalogue setup
- Advantage+ shopping campaigns
- Dynamic retargeting
- Creator and UGC creative
Retargeting and retention
Bring shoppers back.
- Cart and product viewers
- Past purchaser audiences
- Cross-sell campaigns
- Seasonal promotions
Promotions and peaks
Plan for big sales periods.
- Seasonal calendars
- Promotion feeds
- Budget ramp plans
- Creative refreshes
Profit reporting
Results measured on margin.
- ROAS by product group
- New versus returning customers
- Contribution margin view
- Monthly reporting
Our ecommerce PPC process
- 01
Audit
Feed, campaigns, and tracking.
- 02
Feed fixes
Clean, enriched product data.
- 03
Segment
Products grouped by margin and performance.
- 04
Launch
Shopping, PMax, and catalogue campaigns.
- 05
Optimise
Weekly bids, budgets, and creative.
- 06
Report
Revenue, ROAS, and margin monthly.
What you get every month
- Feed audit and optimisation
- Campaign builds
- Catalogue ads
- Retargeting setup
- Weekly optimisation
- Monthly profit report
Platforms and tools we use
How we measure results
Every engagement starts with agreed targets. Each month you get a report and a call covering:
- Return on ad spend
- Contribution margin
- Cost per acquisition
- New customer revenue
- Conversion rate
How much does ecommerce PPC cost?
A monthly management fee plus ad spend, scaled to your store and spend.
What affects the price
- Ad spend
- Catalogue size
- Platforms
- Feed complexity
Ways to work with us
Ecommerce PPC management
Ongoing feed and campaign management.
Feed and account audit
A full review with priorities.
Why choose Hudace for ecommerce PPC
Profit, not just ROAS
Bidding set around margins.
Feed expertise
Data work most agencies skip.
Creative in-house
Product photos and video for ads.
SEO in sync
Paid and organic coordinated.
Industries we serve
Sports and fitness
Clubs, academies, gyms, and sports brands growing fans, members, and sponsors.
Beauty and cosmetics
Skincare, makeup, salons, and clinics launching products and filling bookings.
Ecommerce and retail
Online stores and retailers growing revenue per visitor and repeat orders.
Events and entertainment
Concerts, conferences, and venues selling tickets before the doors open.
Esports and gaming
Teams, tournaments, and studios building audiences and sponsor value.
Real estate
Developers, brokers, and holiday homes turning listings into real enquiries.
Education
Schools, universities, and training providers filling every intake.
Professional services
Law firms, clinics, physiotherapy, and consultancies winning local clients.
We work with brands in Qatar, the United Arab Emirates, Saudi Arabia, and India, in English and Arabic. See our digital marketing agency in Qatar and digital marketing agency in Dubai pages.
Frequently asked questions
What is a good ROAS for ecommerce?
It depends on your margins. A product with high margins can be profitable at a lower ROAS than one with thin margins.
Should I use Performance Max for my store?
Often yes, with a strong feed and accurate tracking, and with brand exclusions and monitoring.
Do you optimise product feeds?
Yes. Feed quality is often the biggest lever in ecommerce ads.
Can you run ads on Meta for my products?
Yes, with catalogue ads, Advantage+ shopping campaigns, and creator content.
How do you plan for sale seasons?
We build seasonal calendars, promotion feeds, and budget plans ahead of peaks.
Which platforms do you support?
Shopify, WooCommerce, Magento, and custom stores.
