- 2B+monthly users see Google AI OverviewsSource: Alphabet Q2 earnings, 2025
- 900M+people use ChatGPT every weekSource: OpenAI, 2026
- 15%of Google searches every day are new, never searched beforeSource: Google, 2024
- 5T+searches are made on Google every yearSource: Google, 2025
What is AI search optimisation?
AI search optimisation is the work of making a brand understood, trusted, and cited by AI answer engines such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot. It is also called generative engine optimisation (GEO) or answer engine optimisation (AEO). It combines clear entity data, answer-first content, structured data, and mentions on the sources these engines rely on.
AI answers often replace the list of ten blue links. When someone asks "best digital marketing agency in Doha" or "school ERP for a CBSE school", the engine names a handful of brands. Being one of them is the new first page.
AI engines pick brands they can understand and verify. We make your brand easy to understand (consistent facts, schema, clear pages), easy to quote (answer-first content), and easy to verify (citations on directories, media, and lists the engines trust).
Our approach to AI search optimisation
Every AI search optimisation engagement at Hudace rests on three principles.
- 01
Clarity
One consistent set of facts about your brand, marked up so machines read it correctly.
- 02
Answers
Pages that answer real questions directly, in a format AI engines can quote.
- 03
Citations
Mentions on the directories, media, and lists that AI answers draw from.
Signs you need AI search optimisation
- AI assistants describe your company wrongly or not at all.
- Competitors are recommended when buyers ask for your category.
- Your organic clicks are falling while impressions hold steady.
- Your brand is missing from the "best of" lists AI engines quote.
- Your service pages are long on claims and short on direct answers.
What our AI search optimisation service includes
AI visibility audit
Where you are named, how you are described, and who is named instead.
- Prompt testing across ChatGPT, Gemini, Perplexity, and Copilot
- Google AI Overviews and AI Mode checks for your keywords
- Competitor share of AI answers
- Errors and outdated facts about your brand
Entity and brand clarity
One consistent set of facts about your company everywhere it appears.
- Organization, Service, and LocalBusiness schema
- Consistent name, address, and services across profiles
- Wikidata, LinkedIn, Crunchbase, and directory profiles
- About, team, and proof pages that engines can verify
Answer-first content
Pages that answer the exact questions buyers ask, in a quotable format.
- Question-led headings with direct answers
- Definitions, comparisons, and step-by-step guides
- Pricing factors, timelines, and specifics, not vague claims
- FAQ sections with FAQPage schema
Citations and digital PR
Mentions on the sources AI engines draw from.
- Agency and software directories such as Clutch and G2
- Regional media and industry publications
- Inclusion in relevant "best of" lists
- Reviews on Google and third-party platforms
Technical access for AI crawlers
Making sure AI engines can read your site at all.
- robots.txt rules for GPTBot, ClaudeBot, PerplexityBot
- Server-rendered HTML so content is visible without JavaScript
- llms.txt summary for AI agents
- Fast, clean pages without blocking pop-ups
Engine-specific optimisation
Each engine sources answers differently, so we optimise for each.
- ChatGPT search and Bing index signals
- Google AI Overviews and AI Mode
- Perplexity source selection
- Gemini and Copilot
AI visibility reporting
A monthly view of where you are named, alongside rankings and leads.
- Share of AI answers for your priority prompts
- Accuracy of how your brand is described
- Referral traffic from AI assistants
- Next actions for the month ahead
Our AI search optimisation process
- 01
Prompt map
We list the questions your buyers ask AI, by service and market.
- 02
Visibility baseline
We test those prompts across engines and record who is named today.
- 03
Fix the facts
We correct entity data, schema, and profiles so every source agrees.
- 04
Publish answers
We create and restructure pages so engines can quote them directly.
- 05
Earn citations
We secure mentions on the directories, media, and lists engines trust.
- 06
Track and repeat
We re-test monthly and expand to new prompts and markets.
What you get every month
- Monthly AI visibility report
- Prompt tracking across major engines
- Schema and entity updates
- New answer-first pages and FAQ updates
- Directory and citation placements
- Quarterly competitor review
Platforms and tools we use
How we measure results
Every engagement starts with agreed targets. Each month you get a report and a call covering:
- Share of AI answers for priority prompts
- Accuracy of brand descriptions
- Referral visits from AI assistants
- Branded search growth
- Leads mentioning AI as the source
How much does AI search optimisation cost?
AI search optimisation runs as a monthly program, on its own or alongside SEO. We quote after a free AI visibility check.
What affects the price
- How many prompts, services, and markets you target
- How consistent your brand facts are today
- How much content needs to be created or restructured
- How many citations and directory profiles you need
Ways to work with us
AI visibility program
Monthly entity, content, and citation work with prompt tracking.
SEO plus AI search
One combined program covering rankings and AI answers.
One-off AI visibility audit
A full report and action plan your team can implement.
Why choose Hudace for AI search optimisation
We do it for ourselves
Our own site is built server-rendered, schema-rich, and open to AI crawlers.
Honest about guarantees
No one controls AI answers. We improve the signals they rely on and show you the results.
SEO and AEO together
The same team handles rankings and AI answers, so nothing conflicts.
Regional citations
We know the Gulf and Indian directories, media, and lists engines draw from.
Industries we serve
Sports and fitness
Clubs, academies, gyms, and sports brands growing fans, members, and sponsors.
Beauty and cosmetics
Skincare, makeup, salons, and clinics launching products and filling bookings.
Ecommerce and retail
Online stores and retailers growing revenue per visitor and repeat orders.
Events and entertainment
Concerts, conferences, and venues selling tickets before the doors open.
Esports and gaming
Teams, tournaments, and studios building audiences and sponsor value.
Real estate
Developers, brokers, and holiday homes turning listings into real enquiries.
Education
Schools, universities, and training providers filling every intake.
Professional services
Law firms, clinics, physiotherapy, and consultancies winning local clients.
We work with brands in Qatar, the United Arab Emirates, Saudi Arabia, and India, in English and Arabic. See our digital marketing agency in Qatar and digital marketing agency in Dubai pages.
Frequently asked questions
What is the difference between SEO, GEO, and AEO?
SEO improves rankings in search results. GEO (generative engine optimisation) and AEO (answer engine optimisation) improve how often and how accurately AI engines name and cite your brand in their answers. They share foundations, and we run them together.
Can you guarantee my brand appears in ChatGPT?
No. No one controls what an AI engine says. We strengthen the signals those engines rely on, then measure and report how often you are named.
How long does AI search optimisation take?
Entity and schema fixes can show in weeks. Citation-driven gains usually take 2 to 4 months, as engines refresh their sources.
Which AI engines do you optimise for?
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, and Microsoft Copilot.
Do I still need SEO?
Yes. Many AI engines pull from search indexes, so strong SEO is part of strong AI visibility.
How do you measure AI visibility?
We track a fixed set of buyer prompts across engines each month and record whether you are named, how you are described, and which sources are cited.
Should I block AI crawlers?
If you want to be recommended, usually not. We review which crawlers to allow based on your goals and content.
What is llms.txt?
A short plain-text file at the root of your site that summarises who you are and links to your key pages, written for AI agents to read.
