- 15%of Google searches every day are new, never searched beforeSource: Google, 2024
- 0.63%of Google searchers click a result on the second pageSource: Backlinko, 2023
- 27.6%average click-through rate of the first organic result on GoogleSource: Backlinko, 2023
- 2B+monthly users see Google AI OverviewsSource: Alphabet Q2 earnings, 2025
What is technical SEO?
Technical SEO is the work of making a website easy for search engines and AI crawlers to discover, crawl, render, index, and understand. It covers site speed and Core Web Vitals, crawlability, indexing, site architecture, canonical tags, redirects, structured data, mobile usability, and JavaScript rendering.
Technical problems are often invisible to users but costly in search: pages that never get indexed, duplicate URLs splitting authority, or JavaScript content that crawlers never see.
We audit the site the way a crawler does, prioritise fixes by impact, and work with your developers, or implement fixes ourselves, until the site is clean.
Our approach to technical SEO
Every technical SEO engagement at Hudace rests on three principles.
- 01
Technical
Search engines and AI crawlers can reach, render, and understand every important page, quickly.
- 02
Relevance
Each page matches the intent behind the searches your buyers make, in their language.
- 03
Authority
Trusted sites mention and link to you, so search engines and AI answers trust you too.
Signs you need technical SEO
- Important pages are missing from Google's index.
- Search Console reports crawl, index, or Core Web Vitals errors.
- Traffic dropped after a redesign or migration.
- Your site relies heavily on JavaScript.
- Many duplicate or parameter URLs exist.
What our technical SEO service includes
Technical audit
A full crawl and diagnosis.
- Crawl of every URL
- Index coverage analysis
- Log file analysis where available
- Prioritised fix list
Core Web Vitals and speed
Faster pages for users and rankings.
- Largest Contentful Paint fixes
- Interaction to Next Paint improvements
- Layout shift fixes
- Image and script optimisation
Crawling and indexing
The right pages indexed, the wrong ones excluded.
- robots.txt and meta robots
- XML sitemaps
- Canonical tags
- Parameter and duplicate handling
Site architecture
Structure that spreads authority well.
- URL structure
- Internal linking
- Navigation and breadcrumbs
- Orphan page fixes
JavaScript SEO
Content crawlers can actually see.
- Rendering checks
- Server-side or static rendering advice
- Lazy-loaded content fixes
- Single-page app routing
Structured data
Clear meaning for search and AI engines.
- Organization and LocalBusiness
- Product, Article, and FAQ
- Breadcrumb schema
- Validation and monitoring
Migrations and redesigns
Protect rankings through change.
- URL mapping
- Redirect plans
- Pre and post-launch checks
- Monitoring after launch
Our technical SEO process
- 01
Crawl
We crawl the site and pull Search Console and analytics data.
- 02
Diagnose
We find root causes, not just symptoms.
- 03
Prioritise
Fixes ranked by impact and effort.
- 04
Fix
We implement or brief your developers.
- 05
Validate
We re-crawl and confirm in Search Console.
- 06
Monitor
Ongoing monitoring to catch new issues.
What you get every month
- Technical audit report
- Prioritised fix list
- Developer tickets
- Schema implementation
- Validation report
- Monitoring alerts
Platforms and tools we use
How we measure results
Every engagement starts with agreed targets. Each month you get a report and a call covering:
- Indexed pages
- Core Web Vitals pass rate
- Crawl errors
- Organic traffic
- Rankings for key pages
How much does technical SEO cost?
A fixed-fee audit, followed by implementation as a project or monthly retainer.
What affects the price
- Site size and complexity
- Platform and framework
- Who implements fixes
- Migration involvement
Ways to work with us
Technical audit
A full diagnosis and fix list.
Audit plus implementation
We fix the issues as well.
Migration support
Protecting rankings during a relaunch.
Why choose Hudace for technical SEO
Developers in-house
We can implement fixes, not just list them.
Framework experience
WordPress, Shopify, React, Next.js, and more.
Root causes
We fix why issues happen, not just the symptoms.
AI-crawler ready
Pages built to be read by AI engines too.
Industries we serve
Sports and fitness
Clubs, academies, gyms, and sports brands growing fans, members, and sponsors.
Beauty and cosmetics
Skincare, makeup, salons, and clinics launching products and filling bookings.
Ecommerce and retail
Online stores and retailers growing revenue per visitor and repeat orders.
Events and entertainment
Concerts, conferences, and venues selling tickets before the doors open.
Esports and gaming
Teams, tournaments, and studios building audiences and sponsor value.
Real estate
Developers, brokers, and holiday homes turning listings into real enquiries.
Education
Schools, universities, and training providers filling every intake.
Professional services
Law firms, clinics, physiotherapy, and consultancies winning local clients.
We work with brands in Qatar, the United Arab Emirates, Saudi Arabia, and India, in English and Arabic. See our digital marketing agency in Qatar and digital marketing agency in Dubai pages.
Frequently asked questions
What does a technical SEO audit include?
A full crawl, index coverage review, Core Web Vitals, architecture, internal linking, canonical and redirect checks, structured data, and a prioritised fix list.
Do Core Web Vitals affect rankings?
They are part of Google's page experience signals. They rarely outweigh relevance, but slow pages also lose visitors and conversions.
Can JavaScript websites rank?
Yes, but content must be renderable by crawlers. Server-side or static rendering makes it far more reliable, especially for AI crawlers.
Will you fix the issues or just report them?
Either. Our developers can implement fixes, or we write clear tickets for your team.
How do you protect rankings during a migration?
We map every old URL to a new one, set up redirects, check everything before and after launch, and monitor rankings closely.
How often should a technical audit happen?
A full audit yearly and after major changes, with continuous monitoring in between.
