- $36average return for every $1 spent on email marketingSource: Litmus, 2021
- 70.22%average documented online shopping cart abandonment rateSource: Baymard Institute, 2025
- 5.79Bsocial media user identities worldwideSource: DataReportal, 2026
- 53%of mobile visits are abandoned if a page takes over 3 seconds to loadSource: Google, 2016
What is email marketing?
Email marketing is sending planned messages to people who opted in to hear from you, to build relationships and drive sales. It includes automated flows (welcome, abandoned cart, post-purchase, win-back) and campaigns (launches, offers, newsletters). It typically has the lowest cost per sale of any channel because you own the list.
Ads and social rent attention. Email owns it. Every subscriber is a buyer you can reach again without paying for the click.
We set up the flows that run every day without effort, then plan campaigns around your calendar, design on-brand templates, and keep your list healthy and out of spam folders.
Our approach to email marketing
Every email marketing engagement at Hudace rests on three principles.
- 01
Lifecycle
The right message at each stage, from first sign-up to repeat purchase.
- 02
Personalisation
Segments and dynamic content so every email feels relevant.
- 03
Deliverability
Authentication and list hygiene that keep you in the inbox.
Signs you need email marketing
- You collect emails but rarely send anything.
- You have no welcome or abandoned cart flow.
- Open rates are falling or emails land in spam.
- Every email goes to your whole list.
- You cannot see how much revenue email brings.
What our email marketing service includes
Email strategy
A lifecycle plan from first visit to loyal customer.
- Audit of your current setup
- Lifecycle and segment plan
- Campaign calendar
- Goals and KPIs
Automated flows
Messages that send themselves at the right moment.
- Welcome series
- Abandoned cart and browse
- Post-purchase and review requests
- Win-back and replenishment
Campaigns and newsletters
Planned sends around launches and seasons.
- Launches and promotions
- Ramadan, Eid, and seasonal campaigns
- Newsletters and content
- A/B tested subject lines
Design and build
On-brand emails that work on every device.
- Branded template system
- Responsive HTML build
- Dark mode and accessibility checks
- English and Arabic layouts
Segmentation and personalisation
The right message for each customer.
- Behaviour and purchase segments
- Dynamic product blocks
- VIP and at-risk segments
- Preference centres
List growth
More subscribers who want to hear from you.
- Pop-ups and sign-up forms
- Lead magnets and offers
- Checkout and account opt-ins
- Consent and compliance
Deliverability
Emails that reach the inbox.
- SPF, DKIM, and DMARC setup
- List cleaning and sunset rules
- Sending reputation monitoring
- Spam test checks
SMS and WhatsApp
Timely messages on the channels people read.
- SMS flows and campaigns
- WhatsApp business messaging
- Opt-in management
- Cross-channel coordination
Our email marketing process
- 01
Audit
We review your platform, list, flows, and results.
- 02
Plan
Lifecycle map, segments, and campaign calendar.
- 03
Build flows
We set up the automations that earn every day.
- 04
Design
Branded templates for flows and campaigns.
- 05
Send and test
Campaigns go out with tests on every send.
- 06
Report
Revenue, opens, clicks, and list health each month.
What you get every month
- Lifecycle strategy and calendar
- Automated flows built and live
- Monthly campaigns
- Template system
- Deliverability setup
- Monthly revenue report
Platforms and tools we use
How we measure results
Every engagement starts with agreed targets. Each month you get a report and a call covering:
- Revenue from email
- Revenue per recipient
- Open and click rates
- List growth
- Unsubscribe and spam rates
- Repeat purchase rate
How much does email marketing cost?
Email marketing runs as a monthly retainer, with an optional one-time setup for flows and templates.
What affects the price
- Number of flows and campaigns
- List size and segments
- Design and template needs
- Platforms and integrations
- Languages and SMS or WhatsApp
Ways to work with us
Flow setup
A one-time build of your core automations and templates.
Monthly email retainer
Campaigns, flow optimisation, and reporting.
Email audit
A review of your setup with a prioritised plan.
Why choose Hudace for email marketing
Revenue focused
We report what email earns, not just opens.
Design in-house
On-brand templates built by our creative team.
Platform experts
We work in the tool you already use.
Inbox first
Deliverability is set up properly from day one.
Industries we serve
Sports and fitness
Clubs, academies, gyms, and sports brands growing fans, members, and sponsors.
Beauty and cosmetics
Skincare, makeup, salons, and clinics launching products and filling bookings.
Ecommerce and retail
Online stores and retailers growing revenue per visitor and repeat orders.
Events and entertainment
Concerts, conferences, and venues selling tickets before the doors open.
Esports and gaming
Teams, tournaments, and studios building audiences and sponsor value.
Real estate
Developers, brokers, and holiday homes turning listings into real enquiries.
Education
Schools, universities, and training providers filling every intake.
Professional services
Law firms, clinics, physiotherapy, and consultancies winning local clients.
We work with brands in Qatar, the United Arab Emirates, Saudi Arabia, and India, in English and Arabic. See our digital marketing agency in Qatar and digital marketing agency in Dubai pages, or find marketing for your industry.
Frequently asked questions
Which email platforms do you work with?
Klaviyo, Mailchimp, HubSpot, Brevo, Shopify Email, and most major platforms. We work in the tool you already use.
What email flows should every business have?
At minimum: a welcome series, abandoned cart or enquiry follow-up, post-purchase, and win-back. These run automatically and usually earn the most.
How often should we send campaigns?
Often enough to stay remembered without tiring your list. We set a cadence based on your audience and results.
Do you design the emails?
Yes. We design and build responsive, on-brand templates for flows and campaigns.
Why do my emails go to spam?
Usually missing authentication (SPF, DKIM, DMARC), poor list hygiene, or low engagement. We fix all three.
Do you offer SMS and WhatsApp marketing?
Yes. We run SMS and WhatsApp messaging alongside email, with proper opt-in.
How do you measure email results?
Revenue from email, revenue per recipient, list growth, and engagement, reported monthly.
